Lauren Cabana

Developed and implemented a go-to-market strategy for RecruitingDash’s most recent B2B SaaS product; Currently developing the go-to-market strategy for another B2B SaaS product.
Built and lead customer discovery programs to inform new product / feature / service development; Serve as the internal “voice of the customer” in strategy and software development conversations.
Designed thought leadership programs, including webinar content, conference sessions, blogs, and educational drip campaigns; I often present this content myself.
Produce the core messaging for all RecruitingDash products and services, including sales collateral, case studies, websites, landing pages, support documentation; Comfortable working with print and web designers to develop the final product.
Oversee a team of account managers (responsible for implementation, long-term customer success, and technical support) to implement and support multiple SaaS products.

Provided functional consulting to executive leadership to help them maximize benefits of the software and other services provided.
Launched a new line of business, grew it to a team of 3, achieved breakeven by month 3, and achieved profitability by month 5.
Managed the development, communication, and deployment of largest feature-set in company history on the flagship B2B SaaS product.
Designed and implemented a customer success plan that reduced churn by 10% per year.
Successfully managed 12-week B2B SaaS implementation projects for over 60 customers.

Responsible for national and local media relations for The Yankee Candle Company; Entertainment Cruises (dining cruises & entertainment); HP Hood (New England dairy brand); and Arianna Skin Care (Dead Sea mineral beauty products).
Developed promotional strategy and media outreach plans for the grand opening of Arianna Skin Care’s Boston location and Entertainment Cruises’ year-long program.
Planned and executed on-site events such as store openings, press dinners, press tours and promotional food trucks.
Drafted media materials including press releases, calendar listings and advisories; regularly work with members of the business, lifestyle and trade press.

Responsible for national and local media relations for Foxwoods Resort Casino and MGM Grand at Foxwoods (largest resort casino in North America); Comix At Foxwoods (comedy club); and Big Night Entertainment Group (hospitality & dining).
Developed promotional strategy and media outreach plans for celebrities, chefs, and entertainers appearing at Foxwoods, Comix, and Big Night venues.
Planned and execute on-site special events for the public/and or media including red carpets, press tours, photo shoots, venue/show openings, and expos.
Drafted media materials including press releases calendar listings and advisories; regularly work with members of the business, lifestyle and trade press.
Managed monthly initiative and ad hoc reports for the client detailing all public relations goals and accomplishments to track team success and value.

Scheduled, interviewed, hired and managed qualified candidates based on skills demonstrated to fill support needs for each agency account.
Managed interns by explaining project tactics and objectives, and facilitating skill set acquisition.
Served as the liaison between staff and interns by communicating scheduling, tasks and interests.

Education

Boston University
Bachelor of Science, Communication & Business Administration

College of Communication Dean’s Host

Provided tours of the college and answered questions for prospective students and families.
Provided directions and answered questions as part of the building welcome desk.

College of Communication Peer Advisor

Mentored a group of about 20 incoming college freshman from acceptance through first semester.
Organized and supervised social events to help incoming freshman get acclimated.

DJ on WTBU

Co-hosted an music variety radio show called “Flavor of the Week” featuring mostly indie-rock tunes.
Planned weekly content and self-managed the switchboard (including live requests)